Store-level and chicken-product read across 46 active stores and 7,891 reviews · window 2026-01-01 → scrape date. Sentiment from star rating; classification rule-based and auditable.
Ratings are U-shaped — a large 5★ base with a hard 1★ tail — and the monthly average is drifting down. Watch trajectory, not just the headline number.
Best and worst stores by average rating. Any store with negative share above 30% is a standing review-recovery case. Sorted worst-first — these are the Ops priorities.
| Store | Reviews | Avg | Rating | Neg % | Top pain points |
|---|---|---|---|---|---|
| McDonald’s Vincom Grand Park | 41 | 2.44 | 65.9% | Slow / Waiting:17 | Staff / Hospitality:12 | Product quality - sensory:9 | |
| McDonald's Vincom Smart City | 41 | 2.78 | 48.8% | Slow / Waiting:10 | Staff / Hospitality:10 | Cleanliness:7 | |
| McDonald's Aeon Bình Tân | 66 | 2.79 | 53% | Staff / Hospitality:29 | Slow / Waiting:24 | Cleanliness:12 | |
| McDonald's Vincom Trần Duy Hưng | 22 | 2.95 | 45.5% | Slow / Waiting:7 | Missing / Wrong order:6 | Staff / Hospitality:5 | |
| McDonald's The Loop iPH | 57 | 2.98 | 47.4% | Staff / Hospitality:11 | Slow / Waiting:10 | Cleanliness:5 | |
| McDonald's Giga Mall | 44 | 3.05 | 45.5% | Staff / Hospitality:13 | Slow / Waiting:8 | Cleanliness:6 | |
| McDonald's Phạm Hùng | 30 | 3.07 | 43.3% | Staff / Hospitality:8 | Cleanliness:5 | Slow / Waiting:5 | |
| McDonald’s AB Central Square Nha Trang | 265 | 3.23 | 38.1% | Slow / Waiting:37 | Staff / Hospitality:17 | Product quality - sensory:12 | |
| McDonald's Siêu Thị Sài Gòn | 69 | 3.25 | 40.6% | Staff / Hospitality:19 | Slow / Waiting:15 | Product quality - sensory:10 | |
| McDonald’s Âu Cơ | 65 | 3.38 | 36.9% | Staff / Hospitality:18 | Slow / Waiting:9 | Product quality - sensory:6 | |
| McDonald's Aeon Mall Long Biên | 34 | 3.38 | 38.2% | Product quality - sensory:8 | Staff / Hospitality:8 | Slow / Waiting:5 | |
| McDonald's Thái Hà | 42 | 3.5 | 33.3% | Slow / Waiting:11 | Staff / Hospitality:6 | Product quality - sensory:4 |
Reviews mentioning chicken products (fried chicken, McChicken, wings, nuggets, chicken rice, BIC): 481 reviews, average 3.65 — a clear step below the 4.26 fleet average. Defects cluster on texture and temperature, i.e. holding-time and frying discipline, not recipe.
| Store | Ch. rev | Avg | Top sensory |
|---|---|---|---|
| McDonald's Thùy Vân | 38 | 4.11 | Soft / Not crispy:4 | Cold / Not hot:4 | Dry / Kho:2 |
| McDonald's 2 Tháng 9 | 31 | 4.03 | Cold / Not hot:2 | Old / Reheated:2 | Bad smell / Spoiled:1 |
| McDonald's Hội An | 24 | 4.33 | Dry / Kho:1 | Soft / Not crispy:1 | Raw / Undercooked:1 |
| McDonald's Nguyễn Văn Linh | 24 | 4.67 | Soft / Not crispy:2 | Dry / Kho:1 |
| McDonald's Võ Thị Sáu | 18 | 4.78 | Soft / Not crispy:1 |
| McDonald's Linh Đàm | 16 | 4.69 | Cold / Not hot:1 |
| McDonald's Nguyễn Văn Thoại | 16 | 3.88 | Dry / Kho:1 | Cold / Not hot:1 | Bland / Not marinated:1 |
| McDonald's Hoàng Diệu | 16 | 4.75 | Soft / Not crispy:2 |
| McDonald’s Vincom Grand Park | 15 | 1.73 | Dry / Kho:4 | Bad smell / Spoiled:2 | Old / Reheated:1 |
| McDonald's Aeon Mall Celadon Tân Phú | 15 | 3.53 | - |
| McDonald's Đa Kao | 14 | 3.43 | Cold / Not hot:2 | Soft / Not crispy:2 | Bland / Not marinated:1 |
| McDonald's Lotte Gò Vấp | 14 | 4.14 | Old / Reheated:1 |